Climate Change (Nationally Determined Contributions, Climate Action Plan, Low-Emission Development Strategy) Communication Strategy, Awareness Raising Action Plan and Public Outreach Campaign)

Donor – EU/UNDP

Dates – 2020-2021

Location – Georgia

Objectives –

The project objective is to assist UNDP and the Ministry of Environmental Protection and Agriculture of Georgia in developing a communication strategy and a public awareness raising plan to enhance general awareness of climate change related challenges, national obligations and contribution potential and promote the concepts of climate change mitigation and adaptation in Georgia.

Expected Results:

• Definition of goals of the climate communication strategy and awareness raising action plan
• Review of Relevant Documentation and Stakeholder Analysis for defining the target audience
• Behavior Analysis and Knowledge/Perception Survey
• Communication Channel Analysis
• Strategic Framework for Climate Change Communication Strategy
• Preparation of Climate Change Communication Strategy and Awareness Raising Action Plan
• Public Outreach Campaign